In the Business Model Canvas, which block describes the means of delivering value to customers?

• A. Channels
• B. Customer relationships
• C. Key activities
• D. Value proposition

Answer: (A)

Channels describe how you deliver your value to customers. They map the pathways through which the offering reaches the customer, covering awareness, evaluation, purchase, delivery, and after-sales support. This block captures the mediums you use—such as direct sales, your website, partner distributors, retail stores, or apps—and who operates them. The idea is to show the actual route the value proposition takes to get to the customer, not what the value is, how you’ll support the customer, or the activities needed to create the offering. That’s why the correct choice is channels: it specifically focuses on the delivery and access mechanism. The value proposition explains what you offer, customer relationships define the nature of ongoing interactions, and key activities describe the essential operations to deliver the offer.