What term means a bundle of resources and capabilities that provide unique competitive advantages?

• A. Intangible asset
• B. Core competencies
• C. Porter's Five Forces Analysis
• D. VRIO analysis

Answer: (B)

The idea being tested is a bundle of resources and capabilities that gives a firm a unique competitive edge. This is best described as core competencies. They are not just one asset but a integrated set of skills, routines, and know-how that the organization uses across activities to create value and outperform rivals. They stem from how people, processes, and technology work together and are often embedded in the company’s culture and operations, making them hard for competitors to imitate.

Intangible assets, while valuable, are individual non-physical resources like patents or brand names and don’t by themselves capture the full, coordinated set of capabilities. Porter's Five Forces Analysis focuses on external industry pressures, not what the firm internally possesses. VRIO analysis is a tool to evaluate whether resources and capabilities can deliver sustained competitive advantage, but it refers to the assessment method rather than naming the bundle itself.