Which concept describes the organization-wide plan of action across markets and industries?

• A. SWOT analysis
• B. Corporate strategy
• C. Sustainable competitive advantage
• D. PESTEL

Answer: (B)

Corporate strategy is the top-level plan that guides the entire organization across different markets and industries. It determines where the company will compete—which industries and geographic markets—and how resources will be allocated among business units to create synergy, manage a portfolio of businesses, and drive growth. This distinguishes it from tools and concepts that diagnose factors (like SWOT), analyze macro-environmental forces (like PESTEL), or describe an attainable end state (like sustainable competitive advantage) rather than the overarching plan. So the organization-wide plan of action across markets and industries is corporate strategy.