Which concept is the set of strategic alternatives that an organization chooses from as it manages its operations across several industries and several markets?

• A. Intended strategy
• B. SWOT analysis
• C. Sustainable competitive advantage
• D. Corporate strategy

Answer: (D)

Corporate strategy is the set of strategic options a company considers to determine its overall scope—what industries and markets to operate in and how to allocate resources across a portfolio of businesses. It answers big questions like whether to diversify, pursue acquisitions, enter new geographic regions, or divest underperforming units, with the aim of creating value through synergy and optimal resource sharing across the organization.

The other concepts don’t fit as the best description here. Intended strategy refers to the plan as imagined before implementation, SWOT analysis is a diagnostic tool for internal and external factors, and sustainable competitive advantage describes how a firm maintains superiority within its markets rather than deciding which industries or markets to compete in.