Which factors are included in a PESTLE analysis?

• A. Political, Economic, Social, Technological, Legal, and Environmental
• B. Political, Economic, Social, Technological, Regulatory, and Environmental
• C. Political, Economic, Social, Creative, Legal, and Environmental
• D. Political, Economic, Social, Technological, Legal, and Ethical

Answer: (A)

PESTLE analysis looks at macro-environmental factors that can influence a business. The factors included are Political, Economic, Social, Technological, Legal, and Environmental. Each area covers a different external influence: political actions and governance, economic conditions, social trends and demographics, advances in technology, the legal framework of laws and regulations, and environmental considerations like sustainability. This six-factor set is the standard version of PESTLE; terms like regulatory or ethical describe related ideas but aren’t separate categories in the classic framework. Regulatory is usually viewed as part of the legal environment, while creative or ethical don’t fit as standalone PESTLE categories.