Which of the following lists exactly the nine building blocks of the Business Model Canvas?

• A. Value proposition, customer relationships, market share, cost structure, brand identity, supply chain, channels, revenue streams, and partnerships
• B. Value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities
• C. Value, segments, channels, customers, income, resources, tasks, partners, expenses
• D. Value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure

Answer: (D)

The main idea here is recognizing the nine building blocks of the Business Model Canvas and how they fit together to describe how a business creates, delivers, and captures value. The canvas is a one-page framework that maps who you serve, what you offer, and how you run the business, including the supporting resources, activities, partnerships, and the financials.

The list that exactly matches these nine blocks—Value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure—is the correct one. It aligns with the standard terminology of the canvas and covers both the customer-facing aspects (value, segments, channels, relationships) and the internal/operational levers (resources, activities, partnerships, and the financials of revenue and costs).

Other options drift from that canonical set by including terms that aren’t official blocks (like market share or brand identity) or by omitting blocks (such as cost structure or key partnerships) or by using nonstandard terms (like income or tasks). The nine blocks above are the complete, commonly used categories you’d map on a Business Model Canvas.